This year, at Cersaie (International Exhibition of Ceramic Tiles for Architecture and Bathroom Furnishings), Novoceram unveils its splendid Roman domus.
In an age of ever-increasing pace, digital overload and synthetic aesthetics, the collective desire is to return to the essentials. This is not nostalgia for the past, but a longing to return to an ideal of the timeless home.
The Roman domus was not merely a form of architecture: it was a space organised around light, water, materials and human relationships. Over two thousand years ago, the Roman architect Vitruvius laid down its founding principles in his treatise De Architectura: Firmitas, Utilitas, Venustas. Strength, Utility, Beauty. Three timeless requirements, where the durability of a material is never separated from its function or its beauty. It is this triad that guides our Vitruvius stand today.
For Cersaie 2026, Novoceram reinterprets this ancient domestic archetype and presents Vitruve: a manifest architecture that reinterprets the idea of a Mediterranean refuge through five contemporary surfaces inspired by mineral and natural elements. Not a reconstruction of the past, but a reflection on permanence.
At its heart lies the compluvium: an open void designed to capture light and silence. Surrounding it are spaces shaped by four new collections of porcelain stoneware (Tiber Soft, Botanique, Hispalis, Alizés) and an extension to the range (Otto), which reinterpret the original materials: travertine, wood, mineral stones and coral.
